Retail or Wholesale Research Paper Example | Topics and Well Written Essays - 250 words

Retail or Wholesale - Research Paper Example marketing retail goods is disadvantageous in that the retailers do not enjoy discounts when buying goods in bulk as wholesalers do when buying from manufacturers. Retail goods face the challenge of having a low turnover rate, as compared to wholesale goods. This is as a result of selling goods in pieces to consumers; however, wholesale goods have a high turnover rate since many retailers buy from wholesalers in bulk. Another challenge faced when marketing wholesale goods is the risk of wholesalers experiencing a huge loss when retailers fail to buy their bulk goods (Bridges & Strelzoff, 2011). A possible new market segment for a video game is the air industry. The target is families with kids less than 10 years boarding long flights. The business strategy will involve collaborating with airplane companies, which will result in installing the video game devices on airplane seats so that kids can play when on board (Klaas & Gainey, 2007). In essence, the marketing strategy entails selling the video games to airline companies. The conventional way of passing time during a flight is watching T.V., listening to music or reading a magazine. This marketing strategy is different in that it involves passing time and entertaining kids during a flight (Whysall, 2011). Klaas B, Gainey T. (2007). Professional Employer Organizations and Their Impact on Client Satisfaction With Human Resource Outcomes: A Field Study of Human Resource Outsourcing in Small and Medium Enterprises. Journal of Management ,